Unifying Online and Offline Data for Multichannel Customer Experiences
Multi-channel marketing departments across the world undergo constant struggles in their attempts to effectively unify all their data to create a Single Customer View.
Ultimately, the aim is to fuse together online and offline data to piece together an often fragmented view of every customer that hinders personalization tactics and leads to misdirected campaigns and marketing offers.
In this webinar we’ll:
- Take you through the process that a Customer Data Platform (CDP) automates for marketers
- Detail the benefits of a CDP to create trustworthy analytics, segmentation and more targeted personalisation strategies across all your marketing channels.